Let’s figure out your content pillars — the 3 to 5 broad themes that make your content easier to plan, more relevant to your audience, and strategically aligned with your business. A content pillar is a flexible category that helps you group your content so you can stay focused while still having plenty of room to be creative. Once we map these out, you’ll have an easier time knowing what to post — and where to start when your brain is blank. Let’s do this!